Every interaction with a guest is captured in Bitrix24.
Guests cannot bypass the system — calls, messages, emails and requests are fully transparent and traceable.

Result:
🔹 100% communication history
🔹 No lost requests

The guest CRM card contains all orders: completed, planned and cancelled.
One profile across the entire guest journey — before, during and after the stay.

Result:
🔹 One guest — one profile
🔹 Better personalization

Sales and service teams work in one ecosystem instead of multiple systems.
No manual duplication, no switching between platforms.

→ Value: −30% operational workload

HÓTICO calculates and generates KPI, CRM and end-to-end analytics reports in real time.
Report accuracy exceeds 95%, enabling confident management decisions.

Result:
🔹 Real-time dashboards
🔹 Data-driven management

Built-in CRM marketing tools: SMS, messengers, email campaigns, informational calls, and dynamic audiences for Google, Meta ADS etc.

Includes Touchpoint System and Post-Stay Engagement.

Result:
🔹 Higher guest engagement
🔹 Increased repeat bookings

Artificial Intelligence assists in guest communications, request handling and deal analysis.
Includes Service Desk, guest feedback management, loyalty programs and digital gift certificates.

Result:
🔹 Faster service
🔹 Higher guest satisfaction